Logo Definition and Examples

A logo is a name, mark, or symbol that represents an idea, organization, publication, or product. Typically, logos (such as the Nike swoosh and Apple Inc.s apple with a bite missing) are uniquely designed for easy recognition. Dont confuse the plural form of  logo  (logos) with the rhetorical term logos. Etymology The abbreviation of logotype was originally a printers term for a piece of type with two or more separate elements (John Ayto, A Century of New Words, 2007). Examples and Observations The logo is a sign which is commonly used to represent different entities such as organizations (e.g., The Red Cross), companies (e.g., Renault, Danone, Air France), brands (e.g., Kit Kat), countries (e.g., Spain), etc. The growing importance of these particular signs in our daily environment is partly due to the fact that companies spend increasing amounts of energy and effort in visual identity programs. A citizen is, for instance, said to be exposed to approximately 1,000 to 1,500 logos a day on average. This phenomenon often referred to as semiological pollution is linked to the natural limit of information processing and retention of the human mind. It illustrates the crucial necessity for organizations to establish signs which are striking, simple, and identifying, that is, in marketing terminology, signs which are distinctive, easily recognizable, memorable, and associated with the right kinds of images. (Benoà ®t Heilbrunn, Representation and Legitimacy: A Semiotic Approach to the Logo. Semiotics of the Media: State of the Art, Projects, and Perspectives, ed. by Winfried Nà ¶th. Walter de Gruyter, 1997) The ATT Logo The ATT logo has the English letters A, T, and T, a symbolic sign, and also a circle with lines crossing it. Perhaps the circle represents the world, and the lines represent electronic communication lines. These may be indexical signs, associations with the international electronic business of this corporation. (Grover Hudson, Essential Introductory Linguistics. Blackwell, 2000) The Apple Logo In advertising, logos are often designed to evoke mythic themes or symbols. For instance, the logo of the apple suggests the story of Adam and Eve in the Western Bible. Its biblical symbolism as forbidden knowledge resonates latently, for example, in the Apple computer companys logo. The golden arches of McDonalds also resonate with biblical paradisiacal symbolism. (Marcel Danesi, Encyclopedic Dictionary of Semiotics, Media, and Communications. Univ. of Toronto Press, 2000) Logo Inflation [G]radually, the logo was transformed from an ostentatious affectation to an active fashion accessory. Most significantly, the logo itself was growing in size, ballooning from a three-quarter-inch emblem into a chest-sized marquee. This process of logo inflation is still progressing, and none is more bloated than Tommy Hilfiger, who has managed to pioneer a clothing style that transforms its faithful adherents into walking, talking, life-sized Tommy dolls, mummified in fully branded Tommy worlds. This scaling-up of the logos role has been so dramatic that it has become a change in substance. Over the past decade and a half, logos have grown so dominant that they have essentially transformed the clothing on which they appear into empty carriers for the brands they represent. The metaphorical alligator, in other words, has risen up and swallowed the literal shirt. (Naomi Klein, No Logo: Taking Aim at the Brand Bullies. Picador, 2000) Interpreting Logos Ideally, a logo should be recognized immediately. As with signposts or other road or rail warning signs, it is also essential that the logo should be understood correctly. If for some reason it is not, the result can be a—commercial—catastrophe. Take, for example, the logo of the Dutch airline KLM...: at one stage, the light and dark stripes forming the background to the stylized crown and KLM acronym had to be changed from a diagonal to a horizontal configuration. Market research had shown that the public, partly unconsciously, distrusted the diagonal stripes which seemed to suggest the idea of a sudden descent, clearly a disastrous association for an image promoting air travel! (David Scott, Poetics of the Poster: The Rhetoric of Image-Text. Liverpool Univ. Press, 2010) The Origin of Logos In the Middle Ages each knight carried the heraldic device of his family on his shield to identify him in battle. Inns and public houses had similar traditional picture signs, such as The Red Lion. Many present-day organisations have taken up this idea and have designed a modern logo to show their name as a single graphic sign. These logos often include the name of the organisation, or its initials, printed in a special format. (Edward Carney, English Spelling. Routledge, 1997) Logos and Self-Definition As we buy, wear, and eat logos, we become the henchmen and admen of the corporations, defining ourselves with respect to the social standing of the various corporations. Some would say that this is a new form of tribalism, that in sporting corporate logos we ritualize and humanize them, we redefine the cultural capital of the corporations in human social terms. I would say that a state where culture is indistinguishable from logo and where the practice of culture risks infringement of private property is a state that values the corporate over the human. (Susan Willis, Inside the Mouse: Work and Play at Disney World. Duke Univ. Press, 1995)

Foraging Affects The American Culture - 968 Words

Foraging affects the American Culture because sometimes it is hard for them to be able to find food for the families to be able to eat. Everyone has to work together as a family and help one another to be able to survive with being able to find food for everyone. Some of the American Cultures have different methods they that use in order to be able to find food. Foraging is a mode of livelihood base on obtaining food that is available in nature methods such as gathering, hunting, fishing or scavenging (Miller, 2013). Sometimes they do not have difficulties with finding food so a lot of times they will just have to hunt for food. Fr example, they will collect different things from a nearby river such as fish or and small species that they see that they can eat. The men are the ones that do most of the hunting of the big animals because the big animals go a long way. In order for the American Cultures they have to be prepared. They have to rely on a diverse set of tools used for gather ing, transporting and processing wild food (Miller, 2013). They need tools in order to be able to catch food so that they are able to eat and so that they are able to plant things in the ground such as corn, potatoes, tomatoes, and different kinds of fruits. When the American cultures are hunting, they have to make sure that they have a lot of land. If they do not have a lot of land it will be hard for them to be able to hunt for food. It has been estimated that people that have a lot of landShow MoreRelatedSummary : Can Gut Bacteria Fluctuate With Seasons?990 Words   |  4 PagesCan Gut Bacteria Fluctuate with Seasons? Cultures around the world all differ in the way they live and thrive in different areas based on climate, socioeconomic status, agriculture, and more. A direct result of cultural differences between societies is the way our bodies function and are able to fight off possible infections. 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The Splendiferous Sunset Free Essays

The horizon slices through the magnificent sun, a bigger segment lying in reflection in the water as its sharp blend of rays in orange, pink, blue, red and purple pierce the clouds painfully. The bright yellow, hot flames that had been warming and brightening the day slowly extinguish, converting to deep cool orange flames. The never ending, deep ocean tardily becomes several shades darker, mirroring the splendiferous sky while sharing the unique beauty of its colours smoothly. We will write a custom essay sample on The Splendiferous Sunset or any similar topic only for you Order Now The scene is simply dazzling. Colours of the rainbow given off by the umbrellas, hats and swimming costumes, battled wildly against the colour of, the golden sand; a layer of tiny eroded rocks blanketing the land from the ocean. All the colours were fading swiftly like water pouring out of a jug. The dark grey cliffs piercing the splendid sky, with its sharp heads, adding to my view of the sweet scene, hanging uninterestingly in the sides of the sand. The once noisy beach, where children’s shout of laughter was heard, is suddenly slowly being replaced by the constant whisper of the wind and the splashing, spluttering and swishing of the waves. Footprints stamped into the sizzling sand, being washed away by the wild waves driven by the wind; erasing all evidences of life having been there. Distant leaving figures, against the stunning colours of the background, were shown as black difficult to observe. Silence hung, a sharp knife, threatening anything that disturbs it. Sharp rocks pierce my feet as I walk through the sand slowly, but also strangely comforting at the same time; the skin on my feet being slowly stroked by the waves is left tingling. As I slowly sat myself positioned between the sand and small waves, the feeling of comforting loneliness suddenly started to overwhelm me, the sereneness of the sunset scene, the whispering of the few trees stranded, the sound of the distant seagulls all combined together able to make any stone heart melt. As the enormous orange marble makes the last step of its journey, welcoming the darkness that would soon wrap itself around the world until tomorrow, with its remaining rays. I got up slowly, my gaze on the amazing scene before me; trying to absorb as much of the beauty while it lasts. Inch by inch the orange marble slips out of view, letting its slowly extinguishing rays say goodbye with the little energy left in the rays to the land soon to be enclosed in darkness. I started to run home. How to cite The Splendiferous Sunset, Papers

Lord Of The Flies With Withered Arm Companionship Essay Example For Students

Lord Of The Flies With Withered Arm Companionship Essay I have chosen The Lord of the Flies and The Withered Arm because they are similar even though they were written in different time periods. Lord of the Flies was written in the 20th century and the Withered arm was written in the 19th century. Lord of the flies by William Golding The title signifies Death, devil (Beelzebub). The Withered arm by Thomas Hardy The title signifies decay or decline. Settings:The withered arm is set in the 19th century on a farm. This is in Anglebury .The story starts of on Mr Lodges farm and finishes on the farm. Gertrude lodge lives in a mud built cottage. The lord of the flies is set on a fictitious remote island in the 20th century. The story starts of in the jungle. They later move onto the beaches. They then move to other locations on the island such as the fort and the mountain. Differences and similarities between settingsBoth of the settings are isolated. Lord of the Flies, is on an island so they cant get off but in the Withered Arm there is not much transport so wherever you went you would have to walk or get a horse. The settings are different because they are set in different periods. Themes:Lord of the flies:Good and evil, good and evil is a fairly large theme in the story. Early in the novel good is represented by the conch this is a symbol of decency and order. The two tribes Represent good and evil in the best way. However, there are other things such as the beast and the ship. The beast frightens them because they think it is an evil sign. The ship is a good sign but they do not manage to flag it down, because Jack had not looked after the fire. This springs an almost air of hatred between Ralph and Jack. Law and order, plays a big role in the story. It comes into play at the very beginning with the conch. Ralph and Piggy find the shell and Ralph blows it, this draws all the children onto the beech. The conch later becomes an element of law and order, because the boys are only aloud to talk during meetings if they have the conch. Fear, fear is probably the biggest theme in the story there is a big list of elements of fear such as the fear of the beast, the isolation of the island, the war outside of the island, the fear of not being rescued, the fear of Jacks group (savages) and the fear of fear itself. The Withered arm:The withered arm shares the same themes of the lord of the flies Good and evil, this is symbolised when Gertrude lodge turns up to Rhoda brook and says about her bad arm. This is in conjunction to when Rhoda has a dream about Gertrude and her having a bad arm. Order, order plays an important part in The Withered Arm, there is order between the social classes. Farmer lodge will not acknowledge anyone he sees on the road or any place else. He shows this when the boy is walking past the carriage of Farmer Lodge. Characters:Lord of the Flies:Ralph, he is portrayed as a typical British boy, he has led a life that illustrates a perfect British boyhood. Ralphs father is a commander in the Royal Navy. This may endorse his image of law and order when he is voted leader. Ralph demonstrates a quiet authority which the boys appreciate and favour compared to jacks more harsh and aggressive approach. .u35ce987109ea39c28dbe2767ba8461c5 , .u35ce987109ea39c28dbe2767ba8461c5 .postImageUrl , .u35ce987109ea39c28dbe2767ba8461c5 .centered-text-area { min-height: 80px; position: relative; } .u35ce987109ea39c28dbe2767ba8461c5 , .u35ce987109ea39c28dbe2767ba8461c5:hover , .u35ce987109ea39c28dbe2767ba8461c5:visited , .u35ce987109ea39c28dbe2767ba8461c5:active { border:0!important; } .u35ce987109ea39c28dbe2767ba8461c5 .clearfix:after { content: ""; display: table; clear: both; } .u35ce987109ea39c28dbe2767ba8461c5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u35ce987109ea39c28dbe2767ba8461c5:active , .u35ce987109ea39c28dbe2767ba8461c5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u35ce987109ea39c28dbe2767ba8461c5 .centered-text-area { width: 100%; position: relative ; } .u35ce987109ea39c28dbe2767ba8461c5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u35ce987109ea39c28dbe2767ba8461c5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u35ce987109ea39c28dbe2767ba8461c5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u35ce987109ea39c28dbe2767ba8461c5:hover .ctaButton { background-color: #34495E!important; } .u35ce987109ea39c28dbe2767ba8461c5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u35ce987109ea39c28dbe2767ba8461c5 .u35ce987109ea39c28dbe2767ba8461c5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u35ce987109ea39c28dbe2767ba8461c5:after { content: ""; display: block; clear: both; } READ: The History of White-Tailed Deer in Kentucky EssayHe is practical, strong-minded, athletic, kind and a middle-class boy. Piggy, his unattractive appearance and remoteness from the group prevent him from making an involvement to life on the island. He is the most intelligent boy on the island. He moans a lot and is put to manual labour by the other boys. He is Intelligent, asthmatic, overweight and his father is dead. Jack Merridew, Jack is the character in the story that you are supposed to despise. He bases his stand on him being leader by, I can sing C sharp. His key involvement to the survival of the boys is the fact that he leads the savages (hunters) They provide the meat by tracking the pigs. The whole experience of the island to Jack, is one big game. He is leader of the choir, red hair, aggressive and dominant, arrogant, envious, chief of savages. Simon, he is described on several occasions as funny, queer, batty and crackers He is courageous because he climbed the mountain to face the beast. He has a different insight to all the going ons around the island. Simon is the only boy who tries to explain the notion of evil. He is courageous, shy, kind, thoughtful, sensitive, strange, intelligent and observant. Sam and Eric, these are twins that are known as one person Sam n Eric. Like many twins, they have their own private language and finish each others sentences. Sam also brings up another theme of, good and evil he says I got mixed up with myself meaning he had good and evil fighting inside him. They act as one personThe boy with the birth mark, throughout the novel, the minor characters remain unknown, but this minor character is purposely given a physical characteristic, which makes him memorable. Consequently, when he is missing after the fire it is obvious that he has disappeared and the boys are made strongly aware of the consequences of their actions. He has a deliberate physical feature so he can be remembered. The parachutist, having asked for a sign from the outside world, the dead airman is what they get. They see him as a representation of death, decay and decline. He is the boys worst fear in the form of the beast. The Withered arm:Rhoda Brooke, she lives in a cottage with mud walls, she is working class. She works on Mr Lodges farm as a milkmaid. Rhoda has a son whose name is not given in the story. Rhoda is very quiet and keeps herself to herself. She had a love affair with Mr Lodge but it is over and, no one knows. Gertrude lodge, Gertrude is Mr Lodges new lady, she is very pretty Her face too fresh in colour, but it was of totally different quality soft and evanescent, like the light under a heap of rose petals She is young her hair is lightish, and her face as comely as a live dolls. Farmer Lodge, Farmer Lodge is the farther of Rhodas son. He owns the farm that Rhoda works onBoy is the son of Rhoda he loves his mum and would do anything for her. Rhoda sends her son out to spy on Farmer Lodges new lady (Gertrude).